Crying Wolff about the state of digital media

It’s not news that Michael Wolff is sour on digital media, and has been for quite a while, and this recent Q and A with Digiday makes it clear his mood is as dour as it’s ever been:

“TV was the wasteland. Now digital media is the wasteland. There’s nothing there. A deluge of crap. TV has gone in the other direction and produced these things everybody watches and talks about and become important signposts of the culture. So TV is upscale, and digital is downscale media.”

What’s more, he says that what successful web plays like Vice are really angling for is some kind of TV gig. But he’s off the mark in claiming that “digital media has killed music, has killed newspapers.” No, those industries cemented their own demise long before Napster and Matt Drudge, et al, came along. Not that Wolff cares about being right, even after being reminded that he once predicted the end of BuzzFeed. Classic reply:

“What the hell, that’s karma.”

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